Amy Brown Gary Hewitt
State Farm Insurance Southland Insurance Agency
2018 Committee Chair 2018 Committee Chair
Goal: To focus on small business development, entrepreneurship and start-ups
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Mystery Shopper Program – Coming Fall 2018
What is the Mystery Shopper Program?
The Mystery Shopper Program is a form of market research for businesses. Posing as a typical customer, the mystery shopper observes service quality in an establishment. Feedback is provided to the company for quality control purposes.
What’s in it for me?
As a business owner, it’s important that your customers are satisfied and have a wonderful experience when they shop, dine, or utilize your company for services. The role of the mystery shopper is to identify performance gaps that the customer might experience and fail to communicate. By identifying any gaps in service or areas for improvement, you can take the necessary steps to enhance your customer experience. This program is free and provides a comprehensive report on the performance of your establishment.
How do we participate?
Participation in the Mystery Shopper Program is open to businesses who are a member of the Carroll County Chamber of Commerce. You’ll need to complete the Mystery Shopper application and submit it to either Suzy McCorkel or Lauren Holverson.
Small Business Person of the Year Criteria
Small Business of the Year Winners